Six Things Every Great Communicator Does

Six Things Every Great Communicator Does

Lisa Poulson visits Hardware Massive SF East Bay to talk communication. This vital skill is crucial for your success as a startup, whether you're finding investors, working with customers or just leading your team. With 30 years of experience under her belt, she's sharing the six top tips you need to know, to be a successful communicator. 

Throughout her career, Lisa launched the Java technology -- taking it from a lab project all the way to an international force in software. She's managed communications and corporate marketing at startups, and has driven communications programs, including a PR network for a Fortune 500 company. 

Key Takeaways

1. Tell Stories During Presentations 

When they hear the beginning of a story, your audience automatically perks up, no matter if you're talking to just a few people or an entire room. Brains love patterns of stories (and actually release hormonal responses when they hear a great story), and that's why humans have been telling stories as long as we've been able to communicate. It's why the same patterns of storytelling have been around for thousands of years. It's just a great way to communicate and make a connection.

2. Slow Down and Breathe When Presenting

Speakers who say "um" or "you know" a lot, often do so because they think they should fill empty spaces with verbal responses, and their speech is getting ahead of their brains. A good way to avoid this? Stop, slow down and remember to breathe. What you think is a long pause, is not actually a long pause at all to your listeners. 

3. Use Body Gestures

If you're a nervous speaker and communicator, there are better ways to calm your nerves than just by telling yourself over and over again that you're okay. Instead, there are several scientifically proven poses that can actually help your body calm down. Use your body to calm your nerves, instead of your head and thoughts.

4. Understand Your Physical Space

Before you communicate with someone, whether in a group or elsewhere, know what the situation and surroundings will be ahead of time. Are you going to be on a stage? Will you be using multimedia? Will you be talking to someone one-on-one?

5. Have a Plan B

Mistakes happen and problems will occur. Have a Plan B if a presentation doesn't work. Have a Plan B if the person you're communicating to is late, and you have to get your message across in a shorter amount of time. Things happen, so be prepared for whatever arises. 

Nothing will help you and your vision more than becoming a great communicator. If you’d like help on what to say, how to say it and why to say it, reach out to Lisa Poulson at poseycorp at

About The Speaker

Lisa Poulson

Lisa Poulson

Executive and Communications Coach

Lisa Poulson, poseycorp’s principal, helps innovators become great communicators. She pairs the principles and practices of executive coaching with 30 years of experience in communications – a rare and powerful combination. As a coach and thought partner Lisa brings empathy, candor, vision and grit to helping her clients and their businesses thrive. Lisa is expert in training innovators and leaders to effectively communicate with the audiences that matter most.

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