Silicon Valley Delegation PART 1 - Presenting a Strong Pitch for Investors

Silicon Valley Delegation PART 1 - Presenting a Strong Pitch for Investors

Held: 9th March 2018

Venue: Naked Hub Bonham Strand

Chapter: Hong Kong

Without a strong pitch, investors will not be sold on your product or innovation. Greg Fisher, Founder of HardwareCon & Hardware Massive, with over 14 years experience helping 900+ startups with development and manufacturing in China, takes you step-by-step on how to develop your pitch.

According to Fisher, presenting a strong pitch to investors all comes down to the following:

  1. Keep it simple. Start with your company name, title, contact info and tagline. Make sure your presentation lets them know who you are and has a compelling picture to show you product.
  2. Share your team. If your team is strong, list them at the beginning of your pitch. If on the weaker side, leave it for the end.
  3. Problem or unmet need. Use examples and use-cases to explain the need.
  4. Target market and segmentation. Talk about who your market is, how big, their unique segments, and the changes/growth happening now or anticipated.
  5. Solution (high level). This is where you talk about your product. Demonstrate your startup’s unique value proposition. Avoid in-depth tech talk.
  6. Competitors. Show a complete view of the competition landscape. List your competitive advantages and avoid dismissing your competitors.
  7. Intellectual Property. Here, list all of your patents and intellectual property. Describe other mechanisms to show your value propositions and make sure to cover your entire Servicealbe Addressable Market.
  8. Unfair Advantage. Why you and why now? What makes you uniquely advantageous?
  9. Business Model. How do you make money? Keep it simple and use visuals.
  10. Go-To Market and Sales Strategy. What is your launch strategy and how will it help you establish your position/brand in the market?
  11. Financial Projection and Key Metrics. Show your P&L, Balance Sheet, Cash Flow, and how much money you are asking for.
  12. Status and Timeline. List your current status and show your development road map.

About The Speaker

Greg Fisher

Greg Fisher

Founder & CEO of BSG

Since 2005, Fisher has worked with over 900 startups to analyze their products for manufacturing, help them through the DFM process and, for those that got that far, bring their products to domestic and international markets from the operations side.

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