Nail Your Hardware Pitch

Nail Your Hardware Pitch

It's hard to overstate how important having a great pitch is for building your company. And for early stage companies, it's the make or break for winning investment. For hardware companies in particular, finding the right way to quickly and clearly communicate the potential of your business and the progress you've made can be challenging. Hilary Szymujko helps us understand what investors look for in early stage hardware pitches and shares her tips and tricks to level up your pitch. 

Why Does Pitching Matter?

  • Pitching isn't just for fundraising and you'll never have to stop pitching your startup! The purpose of a pitch is to communicate your product, your company, and yourself in a quick, clear, and memorable way that inspires action.
  • It takes a city to raise an IT startup. You need to build your team, gain customers,raise funds, hire vendors, create partnerships, and grow your business.
  • A good pitch will make your business plan easier to execute by creating focus, structure, clarity, empathy, and outreach. Essentially, a good pitch creates a well-rounded business plan.

Developing Your Pitch 

It is important to keep your pitch short, structured, simple, and well-designed. Use of visuals is a good thing and remember, data is king!

To develop your pitch, you should follow the Basic Deck design:

  1. Hello World.  This tells them who you are (company, logo, tagline, image) and introduce your hook. A good hook will grab their attention, be interesting and utilize data.
  2. Problem. "Tell the Story" and use visuals to set the scene.
  3. Solution. "The How." Here, you highlight the benefits and value of your product, connecting back to the problem.
  4. Product. "The What." If possible, show the actual device, highlighting key features. Also, use video and product shots, but avoid live demos (too much can go wrong).
  5. Business Model.
  6. GTM (Hardware Bonus).
  7. Traction.
  8. Competition. List your competitors (not all) and share their strengths, but highlight why you are different. This shows that you've done your research.
  9. Market Size/Trends.
  10. Team.
  11. The Ask. Always include an "Ask" at the end of your presentation. Be specific, logical and realistic and don't be shy! State exactly what you are looking for, what that will help you achieve, and over what time period.

Check out photos from this event here!

About The Speaker

Hilary Szymujko

Managing Director, Brinc.io

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