Full datetime event: 

Wednesday, August 7, 2019From 18:30 to 21:30


5th Floor, Block D, China Resources Land Building, No. 19 Kefa Road, Nanshan District


To attend this event, you are required to purchase a ticket using the WeChat QR code and to register on the Hardware Massive page.

QR payment number: 201807
Registration Price: 60 RMB
Early Bird Registration Price (until August 5, Monday): 40 RMB
Members of WeWork are allowed to attend this event for free. However, they must sign up on the website to attend the event and to be able to contact other members on the Hardware Massive platform.

In this event, Anton Usikov will talk about how most products compete on price and quality, while other products of equal quality or less seem to present themselves in a category, all of their own causing people to often buy the product to show they are in with the current trends.


Anton Usikov is a director and producer at Overlay Media, an award-winning full-service video production agency that helps brands and startups craft their marketing message and communicate it visually with the help of cinematic techniques. Since 2015, as director, Anton has helped many startups and brands to reach their campaign goals. Companies like Dobot and Vidonn have fundraised more than $1,000,000 total on Kickstarter, Indiegogo and Chinese JD.com. Anton has been awarded “the best commercial video” at an international film festival in Russia “Dom Ozerova” for one of his advertisement videos and an “Honorable mention: Comedy” at Los Angeles film awards festival in 2019 for co-directing a short film.

Anton loves cinema and hopes to bring some of that movie magic into advertisement world. He believes that everyone has a potential to become the next best thing, with the right marketing content, strategy and most importantly the WHY behind the what. Anton is an aspiring filmmaker who finds meaning in learning the craft of storytelling and visual language every day. He often practices new strategies and ways to produce higher quality content.

• 6:30: Networking, Pizza, Beer & Soft drink
• 7:00: Opening, Demos & Pitches
• 7:20: Presentation
• 8:20: Networking, Pizza, Beer & Soft drink
• 9:30: Event Ends

This event is supported by:
• Borsam IP - devotes itself to help SME protecting their intellectual property rights in China. www.borsamip.com
• RP Group Limited - provides customers with the flexibility to order production in low quantities. www.rpgroupltd.com/
• BSG Berkeley Sourcing Group - an international turnkey manufacture provider for hardware startups. www.berkeleysg.com
• WeWork - provides shared workspaces for technology startup subculture communities, and services for entrepreneurs, freelancers, startups, small businesses and large enterprises. www.wework.com/buildings/cr-land-tower-d--shenzhen
• Shenzhen Party - a complete daily guide to Shenzhen and Shekou ferry, metro, apartments, jobs, maps of bars, restaurants, and shopping. www.shenzhenparty.com
• Shekou Daily - a Community Directory focusing on sharing information on businesses, events, promotions and lifestyle content to help English speakers live happy, healthy & prosperous lives in Shenzhen. www.shekoudaily.com/
• Overlay Media - is a full-service video production company with all resources and the right people on the team necessary to handle your project from start to finish. www.overlaymedia.cn

Please note that this is a Hardware Massive event for Hardware Massive members. If you attend and are not directly RSVP'd through the Hardware Massive event page, you will need to provide your name & email & approval for permission to register you onto our site at the door.