This event is in Preview mode. Only people with the link can see this event.


Full datetime event: 

StartWednesday, April 17, 2019 8:00
EndThursday, April 18, 2019 16:00


1401 N Shoreline Blvd, Mountain View, CA 94043


Six startup finalists will pitch their hardware company to a panel of investors, industry experts and a live audience for a chance to win $3,000 cash, a trip to Pittsburg to compete at the Alpha Lab Gear HardwareCup Finals as well as prizes from leading hardware startup investors and service providers valued at over 30K!

The HardwareCup West Coast Regionals take place during HardwareCon ( on April 17-18. This is the perfect opportunity to get in front of industry leaders in Hardware. We are accepting applications Until March 15th.



To be eligible, you must be an early-stage hardware startup with at least one physical product component.

Don’t let the term hardware scare you off! Physical products include but are not limited to: manufactured products, IoT/connected devices, health/medical, consumer products, consumer electronics, food, fashion, robotics, etc.

You must have received some type of initial funding (self funded, friends and family, angel, crowdsourced, etc) but have not yet taken A Round funding. You have to present a viable business model and show some projections and momentum.

We’re looking for great teams, and while experience is great, first time CEOs and founders are also welcome as long as you can show your “unfair advantage” in your sector.

Companies should be viable candidates for investment - including eventual venture funding. If you have a great “lifestyle hardware company” with revenue projects that will unlikely ever exceed $40M/year and still want to take advantage of HardwareCon - check out our Innovation Access for hardware startups.


All finalists will receive the following:

-Two (2) all access free tickets to HardwareCon.
-30% off booth price at Hardware Blvd. Go here for more information

The West Coast Regional Winner will get:

-$3,000 cash
-A trip to Pittsburg to compete in the Alpha Lab Gear HardwareCup Finals for a $50K cash prize.
-In-kind services and rewards valued at over $30K including:
-3D Printing services
-Discounts on Software
-Legal and startup consulting
-Financial services consulting
-IP and patent protection consulting
-Go to market strategy
-Sales and distribution to China market consulting
-IoT connectivity consulting
-EE, ME, DFM design review
-Retail readiness review
-Supply chain management consulting

Ready to Pitch? ➡️➡️