About

Full datetime event: 

Wednesday, February 27, 2019From 6:00 pm to 9:00 pm

Location

Blue Clover Devices
461 Bryant St, San Francisco, CA 94107

Description

Post-crowdfunding and growing your startup's e-commerce business is a challenging time for many hardware startups. Cash flow is tight, hiring sales & marketing support can prove to be hard and the biggest worry is sitting on unsold inventory or not seeing additional pre-orders.

Many hardware entrepreneurs are forced to take on many roles in their company and when it comes time to develop a marketing and sales growth strategy, many have to learn tactics on the fly or decide to hire an agency or consultant to help them in this area.

As much as you want to focus on everything, you will have to decide what marketing & sales priorities are important for you to learn and implement internally vs what makes sense for you to outsource to an outside agency.

Come join our February SF Hardware Massive event as we explore approaching your e-commerce strategy and how to scale your revenue post-crowdfunding. Panelists will discuss the latest tools available to optimize your CPA (cost per acquisition), CLTV (Customer Lifetime Value) and grow your net promoter score.

-Panelist #1: Kelly Coyne - CEO at Pitch Marketing & PR
Kelly is deeply immersed in the Silicon Valley start-up community. Having grown multiple start-ups from conception to over $100M valuations, she is a leading Go-To-Market expert. After earning her MBA from Oxford University, Kelly Coyne served at the helm of marketing for several early-stage hardware companies (Lily, Mimosa and Candl) and advised many others.

Panelist # 2: Eric Chen - Co-Founder, Head of Growth at Startpad
Eric works with product-based businesses to bring their ideas or inventions to market. With over 10+ years of sales, marketing experience and a passion for launching businesses, Eric consults clients on how to produce, market, and scale. Previously, he consulted with companies on Ad Strategy through Google's Marketing Solutions Team, headed up growth for bootstrapped startups, and blew out sales quota in various sales roles.

Panelist #3: Emanuele Cesena, Co-Founder at Solo Keys
Emanuele Cesena is a Security Engineer at Pinterest focused on product security, and co-founder at SoloKeys where he makes open source hardware for secure authentication. Previously, he was co-founder and CTO at Theneeds (acquired by Shopkick), and a researcher in the security group at the Politecnico di Torino, Italy. Emanuele holds a PhD in Mathematics with a thesis in elliptic curve cryptography. His specialties are secure cloud computing and privacy, and he's passionate about emerging technologies.

Panelist #4: Mark Williams, Managing Partner at Sales On Tap
After leading sales teams for nearly two decades, Mark now serves as an advisor, mentor, investor, and acting head of sales for venture-backed CE startups. He currently leads the Sales on Tap practice of On Tap Consulting, through which I help hardware startups build and execute their go-to-market plans, including Tile, Prynt, Mevo, Plox, SimpliSafe, Kinsa, Cocoon Cam and more.

-Moderator: Matthew Hall - Director of Marketing at Hardware Massive
Matt is heavily ingrained in the Global Hardware scene and plays multiple roles within the Hardware Massive brand both as Director of Marketing at Hardware Massive and HardwareCon. He also is a serial hardware entrepreneur working on multiple hardware projects as well as operating an e-commerce Shopify store. He has a unique skillset in both B2C and B2B brand building, content & email marketing, facebook advertising and sales funnel strategy.

Event Agenda:
6:00-6:45 - Networking over Food & Drinks
6:45-7:00 - Intro & Demos
7:00-8:00 - Panel Discussion w/ Q&A
8:00-9:00 - More networking

This event is supported by:
• Rush Order - a flexible fulfillment solutions provider for startups. www.rushorder.com
• Blue Clover Devices - www.bcdevices.com/