About

Full datetime event: 

Tuesday, August 21, 2018From 6:00 pm to 8:00 pm

Location

Target Open House
115 4th St
San Francisco, CA 94103
USA

Description

Learn how to build a successful journey for your customers. In this event, our expert panelists will talk about some important considerations of customer journey and will share their stories and advice on how to bring about better customer experience.

Panelists:
Beth Rogozinski - Founder at Transmedia SF
Beth is a serial entrepreneur, technology professional, and business strategist who has spent the last several years focused on digital medicine. Beth was a founding member of the internationally renowned Multimedia Studies Program at SFSU where she taught and published a book on multimedia. At Pear Therapeutics, Beth served as Chief Product and Content Officer and helped to build the product and development teams and successfully led the design, development and commercialization of six sub-clinical products. She also led the development of Pear’s first clinical product, reSET, and the product team submission of the De Novo 510k to the FDA.

Maya Zuckerman - Co-founder at Transmedia SF
Maya is an entrepreneur, ecosystem thinker, cultural hacker and emerging media consultant who seeks to work on groundbreaking tech media projects and companies. She focuses on the intersection of where storytelling meets technology and where the tech world meets transformational culture. She creates brand narratives and storyworlds for her clients.

Dr. Frederick T. Wehrle - Director of International Initiatives at UC Berkeley Extension
Frederick has successfully developed and tested new Customer Journey & Experience Design concepts with early-stage startups in Europe and the US. Frederick has a Ph.D. in Marketing and is one of the leading experts on innate biases in consumer behavior. He has founded the Center for Global Engagement of Planeta Education and Universities France, and he directed Accreditation and International Relations at Groupe EDC and served as Academic Director at Groupe IGS. As Assistant Professor and Researcher specialized in Consumer Behavior, he has founded the Eye-Tracking Lab of ICD International Business School.

Moderator:
Greg Fisher - Founder/CEO at Berkeley Sourcing Group/Hardware Massive/Hardware Con
As founder/CEO of Berkeley Sourcing Group, Greg has spent the last 13 years working with over 1000 hardware startups to develop and manufacture innovative products. Living in China 1/3rd of that time, he worked with hardware startups and factories to help improve their designs for manufacturing, qualify and select factories, manage factory negotiations and relationships, and develop and implement quality control processes. With this history, Greg has a unique perspective and immense passion for what it takes for hardware startups to build the right foundation and scale their operations.

Event Agenda:
6:00-6:30 - Arrival/Networking
6:30-7:30 - Panel Discussion
7:30-7:40 - Q&A
7:40-7:55 - Wrap-Up/Networking

This event is supported by:
Rush Order - a flexible fulfillment solutions provider for startups. www.rushorder.com
Target Open House - a place to experiment, purchase products, learn about possibilities and connect with creators. targetopenhouse.com/

Please note that this is a Hardware Massive event for Hardware Massive members. If you attend and are not directly RSVP'd through the Hardware Massive event page, you will need to provide your name & email & approval for permission to register you onto our site at the door.