About

Full datetime event: 

StartFriday, April 20, 2018 8:00
EndSaturday, April 21, 2018 19:00

Location

Shekou Net Valley 蛇口网谷企业之家
7/F, Block B, Technology Building 2, Gongye 6th Road, 1057 Nanhai Avenue, Nanshan District, Shenzhen, China
深圳市南山区蛇口南海大道工业六路科技大厦2期B座7层

Description

Doing Cross Border Business?

-Enjoy Early Discounted Tickets-

Get your ticket before Mar 31st and the discounted price. Grab it before it moves to next price level!

Cross Border Summit Mentioned in Forbes!

“Cross Border Summit: Held in Shenzhen, China, on [20-21 April, 2018], this event encourages international participation among industry leaders in cross border commerce between China and the rest of the world with content related to marketing, management, manufacturing, and technology. There are numerous roundtable discussions and networking sessions to encourage collaboration and idea generation. This event is hosted by Global From Asia, which also has a fantastic podcast about doing business in China.”

– 12 Business Conferences In China You Should Attend

Export B2C E-Commerce
For Businesses Selling From Asia
One side of the Cross Border Summit is to get insights on marketing and operations for your Asia based international company.

Amazon FBA Marketing Strategies
How to optimize and grow your Amazon business in today’s market.

Doing Business Overseas
Cultural differences in pricing models, negotiating style, time-to-market, delivery expectations, and more

Pricing Models That Work
What is valuable to overseas buyers? What can you charge more for and what are you expected not to charge for?

Quality Expectations
What do overseas buyers expect in your quality control processes? How can you benefit and profit by making, selling, and standing behind higher quality goods? What that means: quality inspections, managing returns and credits to your customers and more.

Product Trends
How to help your customers design products that will sell well in their countries, be reliable, and still cost effective for everyone

Import, Chinese E-Commerce
For Businesses Selling Into China
One side of the Cross Border Summit is to get off on the right foot for your China e-commerce business expansion. Learn from people, on the ground, in China.

Cultural Differences
This is where you need to put some “tender loving care” into making sure you respect the local culture and way of doing business.

Time To Market
What are some realistic expectations you can set for your business to grow and expand in China. We all know its not the same as America and other parts of the world – hear it first hand.

Negotiation Tactics
You think you know how to bargain? How about in China? Hear stories and case studies from people who have been around the block and back.

“watch this conference by Michael here in China. Reminds me a lot of what Loic and Martin is doing at Leade.rs with doing a high quality, extremely curated speakers and audience” – Tak Lo

“I was speaking there last year, and it was pretty well organized.” – Renaud Anjoran Smart China Sourcing

” The first annual Cross Border Summit was an action packed day of learning and networking with other e-commerce and international business traders” – Shenzhen Party

“I’m having a great, great time [at the Cross Border Summit]

So much useful information they are sharing.”

– From China With Love

So What’s The Agenda?
Asia is becoming a leader in global business, and in order to keep on top of the changing trends in the world, we need to look to this part of the world.

The Cross Border Summit is an annual conference bringing together top e-commerce cross border business leaders from around the world to share expertise about business strategy, marketing, team building, and other strategies to stay ahead in today’s global world. While internet and technology has done amazing things to improve society and business, it has sprouted competitors from around the globe. Keep on top of these trends by attending the Cross Border Summit!

Pre-Event: Thursday April 19, 2018
14:00 – 18:00

MastermindSelected speakers will host an intimate mastermind round table with VIP ticket holder guests.
19:00 – 22:00

VIP DinnerPrivate dinner for VIP guests the night before the event officially starts
Day 1: Friday April 20, 2018
Theme: Growing Your Global Business
8:00 – 9:00

RegistrationGet your badges and grab your seats. Start networking!
9:00 – 9:25

Welcome by Michael Michelini
Get this show on the road. Learn the format, the vision, and exciting announcements on the future of cross border business!
9:30 – 10:00

Leveraging Interpersonal Skills To Increase Sales Between China and Overseas CulturesGilbert Joa will inspire us on how we can use soft skills many of us forget about in today’s day and age to stand out when making cross border business deals.
10:00 – 10:20

Building Systems In Your Ecommerce BusinessMarcin Hashevsky shares an amazing system to scale your Amazon FBA business, or any business, to the next level with systems.
10:20 – 10:35

Tea BreakTea, coffee, snacks, and networking with attendees.
10:40 – 11:00

Amazon Launching Strategies in 2018Danny McMillan will get the crowd up to speed on what is working, and what isn’t – when launching your product on Amazon in today’s market
11:00 – 11:30

Differentiating With VideosWinston Sterzel, China’s First Youtuber, Shares with Us how video connects with us emotionally and gets people to take action
11:30 – 12:00

PPC In Amazon For DifferentiationBrian Johnson Shares what is critical in today’s market – Amazon PPC, and how to stand out from the crowd, from beginning to ongoing.
12:05-14:00

LunchLunch time alongside a live performance.
14:00 – 14:30

Leverage Wechat For Your Cross Border Ecommerce BusinessMatt Brennan gets us in the right mindset for growing our ecommerce busineses in China with Wechat as the platform
14:30 – 15:00

Digging Through the Ecommerce DataDavide Nicolucci helps us navigate the overwhelming amount of data in today’s ecommerce landscape to find the gold.
15:00 – 15:45

Panel Discussions A: Amazon FBA ExperiencesPanelists share their stories and experiences in their years of doing e-commerce and Amazon FBA
15:00 – 15:45

Panel Discussions B: Chinese Ecommerce MarketplacesLearn what current ecommerce sellers in the China market are doing to stay ahead.
15:45 – 16:00

Tea BreakTea, coffee, snacks, and networking with attendees.
16:00 – 16:45

Panel Discussions A: Crypto, ICO, & EcommerceWhat all this crytpo-mania means for me and my ecommerce business
16:00 – 16:45

Panel Discussions B: KOLs and Influencers for E-CommerceHow to stay ahead in ecommerce today? Get influencers, but what exactly is it and how to leverage them?
16:50 – 17:45

Round Tables & NetworkingConnect with speakers and attendees in smaller groups (huddles) and recap what we learned today with actionable advise.
17:45 – 18:00

Closing RemarksRecap of what we learned and accomplished today.
19:00

After PartyThe Cross Border Summit is officially over at 6pm. We will have evening location for networking and continued conversations.
Day 2: Saturday April 21, 2018
Theme: Marketplace Growth
9:00 – 9:25

Audience Warm Up SessionLet’s start day 2 off by taking select audience attendees and learning more about their businesses and goals.
9:30 – 10:00

PR For Your Global Ecommerce BusinessNicole Webb takes a break as one of our MC’s and shares her knowledge doing international PR for companies inside and outside of China
10:00 – 10:20

Branding On and Off MarketplacesAnthony Lee shares what is really takes to make a true brand, in the marketplace and off
10:20 – 10:35

Tea BreakTea, coffee, snacks, and networking with attendees.
10:40 – 11:00

South America & China Connection & OpportunityEsteban Kadamani gives us an overview of the growing opportunity between South America and China
11:00 – 11:30

Are KOLs the Way & Only Way?Kim Leitzes gives us the insights we need to know how to deal with KOLs and how to leverage everything we can
11:30 – 12:00

Listing Optimization. Cutting Through the CrapWill Tjernlund dazzles us with strategies for boosting our listing in today’s competitive marketplace
12:05-14:00

LunchLunch time alongside a live performance.
14:00 – 14:30

Fireside ChatChris Davey sits down and shares with us the story of leveraging sourcing and ecommerce to get a winning combination
14:30 – 15:00

Amazon PPC/AMS in 2018Daniel Fernandez shares what is working and what isn’t in paid advertising in 2018
15:00 – 15:45

Panel Discussions A: Manufacturing & Product Development Today
15:00 – 15:45

Panel Discussions B: Chinese Social Media entry and growth
15:45 – 16:00

Tea BreakTea, coffee, snacks, and networking with attendees.
16:00 – 16:45

Panel Discussions A: Expanding To New MarketsWe have many new markets opening up for ecommerce sellers. Let’s get various local experts to share.
16:00 – 16:45

Panel Discussions B: Corporate and CashflowDo we have the right corporate structure in place? Are we maximizing the cashflow we have in our ecommerce businesses? Experts weigh in.
16:50 – 17:45

Round Tables & NetworkingConnect with speakers and attendees in smaller groups (huddles) and recap what we learned today with actionable advise.
17:45 – 18:00

Closing RemarksRecap of what we learned and accomplished today.
19:00

After PartyThe Cross Border Summit is officially over at 6pm. We will have evening location for networking and continued conversations.
Post Event: Sunday April 22, 2018
10:00 – 13:00

WorkshopsIntensive workshops from select speakers to follow up and act as an encore (additional fee, information coming soon).
10:00

Canton Fair TripWe will be taking a bus to Canton Fair together, for more information check our Canton Fair trip page. This is only available to Cross Border Summit attendees.

Networking Here Will Be Like No Other!

We will have name tags so people can get to know each other more. You should also bring business cards so that you can network even more. If you need a private space to have a 1 on 1, we do have some smaller break out rooms where that can happen.

What’s the Deal?
So When and Where? Here’s the gist:

Dates: 2 full days: Friday April 20, 2018 and Saturday April 21, 2018; 9am to 6pm each day
VIP tickets: Mastermind Thursday afternoon April 19, 2018; 2pm to 6pm
Evening Networking Opportunities to Engage With Other Attendees and Speakers
Food, Drinks: Lunch and morning & afternoon coffee/tea/snack times
Cost: Check Ticket Passes Below
Location: Shekou Net Valley, Shenzhen, China
Need Directions? We will help you out in FAQ below

“I highly recommend the Cross Border Summit for any entrepreneur. I am not into trading, but I am a serial entrepreneur and I learned a lot from all the different speakers. It was also great networking. I got many new contacts and got different angles on my business from talking to them and listening to their suggestions.
I went home from that Summit with my head spinning and a big grin of all the possibilities, opportunities and new ideas I got from just these 2 days. If you miss this event, you miss a great chance to take your business to a new level! A must for every entrepreneur in China!”

~ Kathy


Venue Isn’t That Big
Space Is Limited to 200!
Register Now For Our Third Annual Summit
So you ready to get involved? We offer different ticket options:

Option 1 - VIP Pass
Looking to go big! Nice, we like it. This includes general entry but with some nice touches: priority seating, night VIP and speaker dinner party, and half day mastermind session with top speakers (Thursday April 19 2pm to 6pm)!

Option 2 - General Entry Pass
Love the speakers and want to get access to this once in a lifetime experience! We’re so happy you say that, the general pass gives you full access to the main event and speakers on both days.

Option 3 - Online Ticket
Can’t make it to the event but want to get involved and learn? Based on popular demand, we have an online ticket that will get you into the Wechat group of the official event, as well as access to the recorded speaker sessions after the event.

And once the spots are booked up, we will have to turn people away. We’d love to host everyone, but just can’t go over capacity at this venue.