About

Full datetime event: 

Thursday, July 6, 2017From 6:00 pm to 9:00 pm

Location

WeWork Transbay
535 Mission St. 14th Floor
San Francisco, CA

Description

Come join us at WeWork Transbay for Hardware Massive SF. This month's topic will be an in-depth discussion about the importance of Branding for your hardware startup.

"What's In Your Brand?" The importance of a well-defined brand is apparent in its tone, identity, positioning, character, and narrative, and can lead to startups being successful or become an
epic fail.

A brand is a complicated thing as it holds in it a vast ecosystem of identity for the whole company and its product and/or services.
-How does a startup or maker group develop a stellar brand strategy to help them launch their product/tech/crowdfunding campaign?
-How do you use branding strategy to inform your Marcom Strategy for a successful launch?

In this session, Maya Zuckerman, Brand Strategist and Director of Brand and Marcom for LifeGuides, a new social venture, will answer these questions and build a clearer understanding of the importance of good branding.

This event is supported by:
• Rush Order - A flexible fulfillment solutions provider for startups. www.rushorder.com
• WeWork Transbay - The platform for creators. We provide everything you need to make a life, not just a living. www.wework.com

EVENT SCHEDULE:
• 6:00: Networking w/ Beer & Pizza
• 6:40: Welcome, Demos & Pitches
• 7:00: Speaker’s Talk w/ Q&A
• 8:00: Networking w/ Beer & Pizza


Please note that this is a Hardware Massive event for Hardware Massive members. If you attend and are not directly RSVP'd through the Hardware Massive event page, you will need to provide your name & email & approval for permission to register you onto our site at the door.