Full datetime event:Los Angeles - Wednesday, May 17, 2017From 18:00 to 19:00New York - Wednesday, May 17, 2017From 21:00 to 22:00London - Thursday, May 18, 2017From 2:00 to 3:00Athens - Thursday, May 18, 2017From 4:00 to 5:00Singapore - Thursday, May 18, 2017From 9:00 to 10:00Sydney - Thursday, May 18, 2017From 11:00 to 12:00
DescriptionEven the most well-funded startups with the best teams can stumble taking their products to market if they aren’t prepared for the realities of the marketplace. Despite meticulously concocted business plans and ingeniously designed products, many companies neglect or even ignore the crucial step of creating a well-developed channel / go-to-market strategy. Many founders simply assume that “if I build it, they will come.” They never answer - or sometimes even ask - some basic questions.
This webinar focuses on the basics of developing a retail channel strategy for the US market. In this session, you will learn:
- How to pick the sales channels that are right for your product.
- How to decide whether to lead your own sales efforts or use manufacturers reps.
- How to choose the right distributors, resellers, and/or retailers for your product.
- The vital role market research plays in the retail buying process.
- The difference between sell-in and sell-through, and why it’s critically important to your success.
Who should attend:
This session is designed to help founders and startups who are preparing to take their products to retail in the United States and those who are even just considering it.
About the Presenters:
Steve Bellow - MarketReady Co-Founder - Steve has a 30 year track record of growing consumer product businesses through best practices with strategic planning, sales, marketing, product development, project development, and negotiation skills.
Todd Word - MarketReady Co-Founder - With more than 12 years of sales and marketing experience developing, managing, and implementing retail / B2B sales strategy and initiatives, Todd has sold to and/or overseen the sales strategy for practically every major US retailer, B2B solution provider, and distributor: Best Buy, Walmart, Target, CDW, Staples, D&H, Brightstar, Verizon, AT&T, and Asurion to name a few.
About MarketReady | Scaler: MarketReady is a scaler - a cross between an accelerator program and traditional consulting. We accelerate your company's growth by helping you get your consumer technology and other product placed into the sales channels that make sense. For more than three decades, MarketReady’s team has helped scale and grow companies large and small - all over the world. We have helped to launch companies and their products into channels globally through both back-end consulting and planning as well as front-end, customer facing business development.