Lessons Learned - Bringing a Hardware Product to Market

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Full datetime event: 

Wednesday, November 2, 2016From 18:30 to 21:00


naked Hub @ Nanjing Lu
5F no. 89, Taixing Rd. (close to WuJiang rd.)
Nanjing West Rd. Stn (line 2,12,13)
泰兴路89号5楼 (近吴江路)南京西路地铁站(2,12,13号线)


Join us for our next Hardware Massive Shanghai event on Wednesday November 2 at naked Hub.

The keynote speaker this month is Davide Calì, Co-Founder of Magic Stick, the world’s smallest computer with USB3.1 port. He will speak about lessons learned from bringing Magic Stick to market.

"The PC That Fits In Your Pocket: Can Crowdfunded 'MagicStick' Outshine The World's Biggest Brands?" - Forbes Magazine

MagicStick's journey started in 2010 after a severe electric blackout in Bangalore. Now in 2016 MagicStick is here in Shanghai ready to launch their product onto the world stage and deliver the first units to their Indiegogo backers.

This is by no means the end. It is just the beginning of an even more challenging venture.
• Will we be able to reach critical mass production?
• To gain fast market share?
• To stay ahead of copycat, clones and competitors?
• To position our brand properly?
• To make our customers happy?
• To disrupt the PC industry?

Davide will share with you some of the hardest challenges that he and his team faced leading up until now, and provide key insights on how they overcame these challenges. He will share with you their goals and how they plan to reach them. Let the journey begin!

Magic Stick is a USB-sized computer you can plug into any monitor to turn it into a fully functioning computer. MagicStick is the first device with size equivalent to just two fingers, and to have the fastest USB 3.1 port, boasting a data transmission speed of over 10 Gbps. It allows the user to copy 10 GB movie files in less than 10 seconds (25 times faster than any of the computer). magicstick.net

Davide is a manager, entrepreneur and scientist who has successfully delivered more than 500 IT projects during his 20 year career. In 2010 he was the software expert of the Italian government delegation at the World Exhibition in Shanghai, to which he then moved at the beginning of 2015.

From 2001 to 2015 he has been CTO and partner of 4 Italian and 3 International IT startups. At the moment he is CEO of Expand and GM/Founder of MagicStick, the revolutionary smart Hardware device which raised over $500,000 USD on Indiegogo. His accomplishments have been acknowledged by international awards and large media coverage in Italy and abroad by magazines such as Forbes, Sole 24 Ore, PcWorld, and Tech in Asia. cn.linkedin.com/in/davide-calì-8692b71

Event agenda:
6:30 Networking w/ Beer
7:00 Opening, Demos & Pitches*
7:30 More Networking w/ Beer
8:00 Davide's talk w/ Q&A
9:00 Event ends

*If you want to demo your product or pitch your startup/service in front of the group, please sign up at the event. You will have 2 minutes to speak.

Thank you to our supporters:
• MUSEu&m Studio is a design studio made up of a team of creative individuals based out of Shanghai, specializing in organizing events and exhibitions in Mainland China
• naked Hub is work redesigned. Our innovative and beautiful workspaces are home to a diverse community of companies and individuals who interact, collaborate, and do business with one another. Offering unprecedented freedom, financial flexibility, and an invaluable online-to-offline community, naked Hub is a platform designed to help start-ups, SMEs and MNCs across all industries, to increase their success in business. www.nakedhub.cn
• Mandala Group is an Impact App Store—Connecting the disconnected. www.mandalagroup.org

Please note that this is a Hardware Massive event for Hardware Massive members. If you attend and are not directly RSVP'd through the Hardware Massive event page, you will need to provide your name & email & approval for permission to register you onto our site at the door.

Thank you, and we look forward to meeting you!