How to Use Digital Marketing & Media Outreach for your Crowdfunding Campaign

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Full datetime event: 

Wednesday, October 26, 2016From 18:30 to 21:30


Sino-Finnish Design Park
Room 113, 1st Floor, B4 Building, Sino-Finnish Design Park, Fantasia Funian Plaza, Futian Free Trade Zone


Come join us for our next Hardware Massive Shenzhen event on Wednesday October 26th at Sino-Finnish Design Park!

Our speaker this month is Sandy Diao, Director of Strategic Programs (China) at Indiegogo, who is flying in from San Francisco to speak to our group. Ms. Diao will discuss "How to Use Digital Marketing and Media Outreach for your Crowdfunding Campaign."

For every $1 million dollar campaign on Indiegogo, 90% of the work is done in the months before the crowdfunding campaign is launched. In this workshop, you'll learn exactly how to use referral programs, email capture strategies, and paid performance ads to drive converting traffic to your crowdfunding campaign.

You can also get a lot of social traction for your crowdfunding project through press & media coverage. You'll learn how to collect your own target list of journalists, pitch your product, and time your coverage.

Sandy leads Indiegogo's Asia program that is focused on helping entrepreneurs to launch their products in the Western Market. She works with technology and design entrepreneurs to overcome business challenges such as marketing, manufacturing, and product development in order to run crowdfunding campaigns that help meet business goals.

Prior to joining, she led the US office for an Asia-based electronics company, where she helped run a crowdfunding campaign that helped grow its global audience. Previously, she was the first member of Pinterest’s business operations team and helped incubate Pinterest's CPC advertising platform from scratch. Sandy has a degree from UC Berkeley's Haas School of Business.

The event agenda is as follows:
• 6:30 pm-7:00 pm: Networking with Beer & Pizza
• 7:00 pm-7:45 pm: Opening Announcements, Demos & Pitches*
• 7:45 pm-8:00 pm: Networking with Beer & Pizza
• 8:00 pm-9:00 pm: Sandy's Talk w/ Q&A
• 9:00 pm-9:30 pm: Networking with Beer & Pizza

*You're invited to demo/pitch for 2 minutes.

This event is supported by:
• BSG Berkeley Sourcing Group - An international turnkey manufacture provider for hardware startups.
• Shenzhen Industrial Design Profession Association (SIDA) - A first-class industry association for Shenzhen industrial designers.

Please note that this is a Hardware Massive event for Hardware Massive members. If you attend and are not directly RSVP'd through the Hardware Massive event page, you will need to provide your name & email & approval for permission to register you onto our site at the door.

Thank you, and we look forward to meeting you!