Full datetime event: 

Tuesday, July 26, 2016From 6:30 pm to 9:30 pm


The Batchery
2036 Bancroft Way, Berkeley, CA


Join us at The Batchery on Tuesday July 26th at 6:30pm for our Hardware Massive event. Our speaker this month is Pete Janssen, a Partner at The Sightline Group. Pete will be speaking about unlocking the secrets of retail strategy for hardware startups.

Pete Janssen brings with him over 35 years of experience in retail and technology companies. His expertise spans product positioning, market validation, channel strategies, business development and product launches. Driving results in the area of business and sales strategy, and channel development are among his core competencies. sightlinegroup.net

Pete, while VP of Merchandising and Marketing at Egghead Software, hired LVL Communications, to architect, build and operate, Egghead.com, one of the first online storefronts in the mid-1990’s. Egghead.com was the fastest growing and most profitable segment of Egghead’s business. In 1998, Egghead closed all of its brick and mortar stores and migrated its entire business online.

Previously, he was President of Pete Janssen and Associates where he helped companies develop and implement successful marketing and sales programs. Prior to his consulting career, Pete effectively served in executive level positions at several companies including Sears, Roebuck & Co., Mindset, WYSE, Nexgen Microsystems, Acer America, Software.

This event is powered by:
• Rush Order, a flexible fulfillment solutions provider for startups. www.rushorder.com
• The Batchery, a Berkeley-based global incubator for seed stage startups ready to go from idea to launch at lightning speed. batchery.io

6:30-7:00 Networking w/ Beer & Pizza
7:00:7:40 Announcements, Demos & Pitches*
7:40-8:00 More Networking
8:00-9:00 Pete Janssen's talk w/ Q&A's
9:00-9:30 More Networking

*If you want to demo your product or pitch your startup/services in front of the group, please sign up on the sheet here:
goo.gl/n6HRLm . You will have approximately 2 minutes to speak. If you don't sign up beforehand, you may still demo at the event if there is time remaining.